Privacy Policy

Privacy Policy for www.therapywithbradlisia.com

Effective Date: October 2024

At www.therapywithbradlisia.com ("we," "our," or "us"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and share your personal data when you visit our website, use our services, interact with our advertisements, or engage with us on social media platforms.

By using our website, you agree to the collection and use of your personal information as outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information from you:

  • Name

  • Email address

  • Phone number

  • Medicaid status (whether you have Medicaid or not)

  • Reason for seeking therapy

  • Payment details (including credit card information and payment options, see more below)

  • Address

  • Location data (e.g., IP address, geolocation, browser type)

This information is collected through the contact form, booking platform, chatbot services (e.g., ManyChat), as well as through cookies and tracking technologies.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To process orders and payments

  • To send newsletters or other marketing communications (if opted in)

  • To respond to inquiries and provide customer service

  • To improve our website, user experience, and marketing efforts via analytics and tracking technologies

  • To track interactions with our advertisements on platforms such as Meta (Facebook/Instagram), TikTok, YouTube, and Google

  • To retarget users who have interacted with our website, chatbot, or social media content for marketing purposes

3. Payments and Financial Data

We use third-party payment processors to collect and process payment details when you make a purchase or payment on our website. The payment methods we accept include:

  • Stripe: For processing credit/debit cards and direct bank transfers (ACH).

  • PayPal: For secure online payments via your PayPal account or linked payment methods.

  • Google Pay/Apple Pay: For quick and secure payments using your mobile wallet.

  • ACH (Automated Clearing House) or wire transfers: For bank-to-bank transfers.

  • Installment Payment Options: We may offer "buy now, pay later" services via platforms like:

    • Afterpay

    • Klarna

    • Quadpay

    • Sezzle

These platforms may collect personal information and payment details directly. We advise you to review their privacy policies to understand how your data is handled by these third-party providers.

We do not store sensitive financial information like credit card numbers or bank account details directly on our servers. All financial data is securely processed and managed by these third-party services.

4. Use of Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your experience on our website, analyze usage, and improve our advertising strategies.

What are cookies?

Cookies are small data files that are placed on your device when you visit a website. These cookies help us track your activities on our site and across other sites to deliver personalized advertising.

Cookies we use:

  • Essential cookies: These cookies are necessary for the basic functionality of our website, such as navigating pages and accessing secure areas.

  • Analytical/performance cookies: These help us analyze how users interact with our website, allowing us to improve the user experience.

  • Advertising cookies: These are used to track user behavior for marketing purposes, including serving targeted ads and retargeting website visitors on social media and other platforms.

    • Meta Pixel, TikTok Pixel, Google Ads, and YouTube ads: These tools track interactions with our ads and allow us to serve retargeting ads on their platforms based on your previous interactions with our website or social media.

    • Hotjar: Provides insights into user behavior, such as clicks, taps, and scrolling, which help us improve website design and functionality.

Push Notifications:

We may send push notifications to users who have enabled this feature, providing updates or marketing information. These can be disabled through your device settings.

5. Advertising and Retargeting Practices

We use a variety of advertising platforms, including but not limited to:

  • Meta (Facebook and Instagram)

  • TikTok

  • Google Ads

  • YouTube

We use retargeting ads to serve personalized advertisements to users who have previously interacted with our website, chatbot services (e.g., ManyChat), or social media content. These ads help us reach audiences based on their engagement and interests.

Tracking Users Across Platforms:

We may track user actions across different social media platforms using pixels (such as Meta Pixel, TikTok Pixel) and similar tracking tools. This allows us to create retargeting campaigns to serve ads on these platforms based on your interactions with our content.

6. Chatbot Services (ManyChat or Similar)

We may use chatbot services like ManyChat to facilitate communication, customer service, and marketing interactions. When you interact with our chatbot, we may collect the following types of information:

  • Name

  • Email address

  • Phone number

  • Messages and interactions with the chatbot

This information is collected to enhance your experience and may be used to send follow-up communications or promotions. Chatbot interactions are also subject to tracking via pixels for retargeting purposes.

7. Sharing Your Information

We do not sell or rent your personal information. However, we may share your data with:

  • Service providers and third-party partners: We share your data with trusted service providers, such as payment processors (e.g., Stripe, PayPal), chatbot platforms (e.g., ManyChat), and advertising platforms (Meta, TikTok, Google Ads, YouTube), to help operate our business, serve advertisements, and improve user experience.

  • Legal obligations: We may share your data if required by law or to protect our rights and comply with legal obligations.

8. Consent and Opt-Out Mechanisms

We value your control over your personal information and how it is used. Here's how you can manage your consent and opt-out options:

Explicit Consent:

When you submit personal data (such as through our contact form, booking platform, or chatbot services), we ask for your explicit consent to collect and use your information. By using our website, you consent to the use of cookies, tracking technologies, and receiving targeted advertisements.

Opt-Out of Email Communications:

You can opt out of our email marketing communications at any time by clicking the "unsubscribe" link in any email you receive from us or by contacting us directly.

Opt-Out of Targeted Ads:

You may opt out of targeted ads and tracking on the following platforms:

  • Meta (Facebook/Instagram): Use the ad settings on Facebook or Instagram to manage how ads are served to you.

  • Google Ads/YouTube: Manage your ad preferences via your Google account settings.

  • TikTok: Opt out of interest-based ads through TikTok’s privacy settings.

For more information on how to control ads, visit the Digital Advertising Alliance’s opt-out page: https://optout.aboutads.info.

Control via Device Settings:

You can control the tracking on your mobile device via your device’s privacy settings. This includes limiting ad tracking, disabling cookies, or turning off push notifications.

9. Your Privacy Rights (California Residents)

If you are a resident of California, you are entitled to specific rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You have the right to request details about the categories of personal data we collect and how we use it.

  • Right to Delete: While we do not currently offer an option to delete personal data through automated processes, you may contact us to request this.

  • Right to Opt-Out: You have the right to opt out of the sale of your personal data (though we do not sell your data).

  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights under the CCPA.

For any requests regarding your privacy rights, please contact us at info@bradlisia.com.

10. Data Security

We take data security seriously and implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website. Please review this Privacy Policy periodically to stay informed about how we are protecting your data.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at info@bradlisia.com.